2016—2018
How I helped to start a pizza delivery service in Belarus: from control systems and design to launching the company.
Client
Pizza Planet (Belarus)
Client
Pizza Planet (Belarus)
My roles
Product strategy and design, front-end development
Big-thinking business in a small town
Big-thinking business in a small town
Vlad Ivanov, a Pizza Planet CEO and founder, shared an idea of starting a pizza delivery service in Vitebsk with me.
It's a small city in North-East Belarus. About 360.000 people live there. Everything I came across while digging into the project was uneasy to use and old websites. Has to be said that there are also no market giants in Vitebsk like Dominos or well-known Russian Dodo Pizza.
As there was no company that met Vlad’s standards (and empty niche) — he decided to start his own. So I was there to help.
Vlad Ivanov, a Pizza Planet CEO and founder, shared with me an idea of starting pizza delivery service in Vitebsk.
It's a small city in North-East Beelarus. About 360.000 people live there. Everything I met while digging into the project was uneasy to use and old websites. Has to be said that there's also no market giants in Vitebsk like Dominos or well known Russian Dodo Pizza.
As there was no company that meets Vlad’s standards (and empty niche) — he decided to start own. So I was there to help.
Designing the backend
The food business is tough to manage. The frontal part of Pizza Planet was pretty simple: a website with a CMS-like food catalog, an ordering system, and a client’s track.
But what about accepting orders in the kitchen, supply and delivery logistics, taxes, and cash positions? How to keep those demons under control? Moreover, Vlad wasn’t going to open a single delivery point. It’s supposed to be a network in the future. So we should be ready in all aspects.
An ecosystem of ready-to-use decisions is better than launching the project 5 months later
Ecosystem of ready-to-use decisions is better, than launch in 5 months later
So we connected website control (Yii2 based) with SaaS-based Point of Sale — Poster. As a result, we got the functioning eco-system we wanted: the kitchen control, logistics and order processing, and website control. This helped us save money and time and start selling and delivering tasty pizza.
Customer side
After getting the whole picture of system architecture, the home page visual design started.
Product page with small pizzas on the right and left as product switcher: for those who struggle picking from the menu (like myself).
Contact and delivery info pages.
Mobile version
Native CSS animations
Pizza options. Size and weight, nothing in excess.
Visual feedback actions for cart.
When paying with cash, clients can select the money note they have. So courier prepares the change.
Photo editing
It's important to make the right and delicious photos of the products you deliver. So I’ve created a short guide in Paper for the company so photographers could understand what kind of pictures we need.
Before
After
Business interfaces
CMS-like catalog of products. Only with the prices and connection to the Point of Sale system.
Promo codes as a part of marketing features. There are static and one-time codes, the use of which can be tracked.
The main screen is home for a manager — all the clients' information comes to this table. No fancy gradient-filled diagrams. Pure real data carefully gathered.
Also CRM-features here: order status, additional info, UTMs, and rapid orders.
All the interface is built with Bootstrap. You don't waste much time implementing new features. A comfortable creative field for startups like this one.
All the interface is built with Bootstrap. You don't waste much time implementing new features. A comfortable creative field for startups like this one.
Programming
Package Design
Special thanks
Vlad Ivanov for the trust and assistance with the project.
© Igor Lanko
[email protected]
[email protected]
© Igor Lanko